In 2025, Operation Never Forgotten (ONF) merged with 10 CAN, Inc. to ensure the continuance of ONF's mission that helps rebuild the lives of those struggling after serving and protecting our Nation and communities. Our military and first responder families have a story to tell - from tragedy to triumph - America should know. Let us bear witness to the heroism, courage, and valor which predicates the legacy of our heroes.

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Behind ONF is Linda Kelly, a mom of a US Marine and spouse of a Sailor, who began her journey of saving heroes in 2005.  Operation Iraqi Freedom left Ms. Kelly alone and under duress as both her husband and son deployed to war.  She felt compelled by the daily deaths of our US military personnel and decided to step up to support their families. She used her creative skillset to make public service announcements (PSAs) promoting honor, recognition, and empowerment for Gold Star families, deployed troops, physically/invisibly wounded veterans, and the caregivers who stand in the gap.  

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For two decades, Ms. Kelly produced digital outdoor billboards that lit up on highways and in cities across the nation. Graphic messages populated throughout international airports, subways, Times Square and major malls. Television PSAs were then created for veteran suicide prevention. Similar to 10 CAN, ONF hosted transition workshops, outdoor sports, wilderness adventures, and guided hunts.

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Lee Greenwood, an ONF spokesman for seven years, along with many other celebrities, supported ONF’s events. Ms. Kelly is the recipient of a “Lifetime Achievement” award from the office of the President of the United States.

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The legacy of ONF and the “Never Forgotten” mission continues through 10 CAN as a Public Awareness Campaign. The vision is to capture stories of military and first responder families who traversed tragedies and now have testimonies to share. Whether you served or are a spouse/child of someone who served, we want to use your story to help save lives.

 

Suicide is taking nearly 100 lives daily. Plagued by hopelessness, pain and sorrow, poor health, and hardship, men, women, and children across America are giving up. The constant bombardment of negativity, hostility, and greed must have a counterbalance - and this is it!